How To Increase Website Conversion And Boost Sales With Video Marketing

Having a website with great copy and engaging pictures is great, but it may not be enough to convert online visitors into more customers and clients (and, ultimately, into more money for your business). If you’re struggling with your conversion rates or simply want to take your business to the next level, then you need to be using video to market your business.

In case you are unfamiliar with website conversion it is a metric that evaluates the ratio between the number of visitors to your website and the number of actions they make (like filling out a contact form, visiting a landing page, signing up for a newsletter, etc.). Here is a great guide (https://qualaroo.com/beginners-guide-to-cro/what-is-conversion-rate-optimization/) to conversion rate optimization. I recommend you read more about it because your conversion rate is the most important metric for your website.

The reason video marketing is so important is because video is dominant when it comes to boosting conversion rates. And boosting conversion rates means boosting sales (more money!)

Keeping this overview of conversion rates and video marketing in mind, let’s look at how to increase your website conversion and boost sales with video marketing. 

Part 1: How Video Increases Your Website Conversion

It's An Attention Grabber

Many studies have been done to show why video grabs our attention so quickly, but here are a few quick statistics to show just how powerful video is:

Retention rate for visual information can reach 65% vs. 10% for text-based information.

SocialMedia Today, 2013

Every day, 323 days of video are viewed on Facebook.

SumoCoupon, 2014

With more movement, more color and more life than a picture or text, video catches our eye faster and fixes our attention longer than any other form of media in the marketing world. 

Fast, Clear Delivery of Information

They say a picture is worth a thousand words. If that’s true, then a video may be worth a thousand sales. The reason video is so powerful is because it keeps visitors on your website giving you more time and a greater chance to make the sale. If you can keep online visitors on your website longer than 10 seconds that is a small victory in itself. Video provides the “attention grabber” you need to make this happen and, even more, you will likely be able to keep their attention for the whole 2 minutes of a sales oriented video. 

Case Studies

The success stories of business using video marketing to boost their numbers are well documented. For some companies, it only took adding a video to their homepage to double their sales.

Take a look at some of the results:

Part 2: Boosting Sales with Video Marketing

People Love to See What They're Buying

If you’ve ever bought anything online, then you probably wanted to see some sort of visual of it. Visual confirmation instills trust in buyers and video is, perhaps, the best way to instill this trust. Video not only allows us to see the product or service advertised but it also allows us to easily visualize our lives as improved by that product or service.

It also doesn’t take much to win trust using video marketing. You aren’t required to make a 30-min video explaining your company OR make 30 1-min videos. A short 1-2 minute video can gain you the trust you need to convert an online visitor and make the sale. 

The Statistics Don't Lie

Just take a look at (http://www.invodo.com/resources/statistics/) what some of the top dogs in the marketing and tech world are saying about video marketing:

73% of consumers are more likely to make a purchase after watching videos that explain a product or service.

Animoto, 2014

Globally, video will represent 79% of all traffic by 2018.

Cisco, 2015

Video viewers are 1.7x more likely to purchase than non-viewers.

Invodo, 2015

Let's Review What We've Looked at So Far: Video

·      Grabs attention

·      Delivers information fast and clearly

·      Has a proven track record in boosting business

·      Wins trust

·      Has statistics to back it

All these percentages and points show that video marketing is a sure way to improve your conversions and help grow your business.

If you aren’t ready or financially able to dive into a full-fledged video marketing strategy, consider adding a video on your Home page to help grab attention quickly and keep visitors engaged on your website. This will improve conversions, SEO, and most importantly open the doorway for business.

If you’re a small business or start-up looking to grow your business online, don’t wait months to make it happen. Enable Design creates powerful and affordable online presences your competitors will worry about. Check us out today at www.enablewebdesign.com or give us a call at (828) 808-5007.

Float Hopes: The Strange New Science of Floating →

“They started late one night, the tremors that shook Michael Harding’s whole body when he lay down to sleep. “A bit weird,” thought Harding, then a 23-year-old Australian soldier stationed in Afghanistan. Just days before, he’d been in an hours-long siege in which his second-in-command was shot and killed.”

— TIME

The quote above is from a TIME article that Jose Remi Productions collaborated on. You can 'watch' the article here:  http://time.com/floating/

Michael Potter of Jose Remi Productions, using a jib to get a hard to reach angle. 

This was definitely one of the more challenging projects I've had to shoot. The first thing you should know is: The goal of the project was to film an accurate depiction of a Sensory Deprivation Tank. A Sensory Deprivation Tank is by definition a lightless, soundproof tank inside which subjects float in salt water at skin temperature. To make matters even more difficult, the room was also incredibly small. This is a DP's biggest nightmare.

So my first question was: how do I film in a pitch black room? Well the short answer is: I can't. What I could do instead was light the room in a way that would appear dark: This was done by giving the entire room a blue tone. You see this technique done in Hollywood films all the time. I used double CTB's on both of my 650's and bounced the light from the ceiling. I crushed the darks in Post and presto!

The second hurtle was the space. The room was small. To get the angles I needed I realized that I would have to rent a Jib. Luckily the guys at http://www.ampequipment.com/ linked me up with an awesome Jib that got the job done. Once everything was set up, filming was pretty fun and straight forward. I got the angles I needed and had some time to spare and experimented with some interesting shots. 

After filming, the lead scientist asked me if I wanted to experience the float tank first hand. I jumped at the opportunity.  After setting everything up, I striped down to my birthday suit, put in ear plugs, rinsed in the shower-to get my excessive oils off, and began my decent into the epsom salt filled liquid. The feeling of floating was like nothing I've ever felt before. I laid my head back in the water and did some stretching to get use to the space, as instructed, and when I felt comfortable enough I turned off the lights.

There I was with no reference of time besides the beat of my heart, and felt as though I was in space. I couldn't feel the silky water on my body, I couldn't see anything, and I couldn't hear anything- I had no distractions at all. The only thing left to think about was my breath.

Next thing I knew the tiny LED stars were starting to light up above me, and I heard classical music faintly in the background. What felt like 10 minutes had turned out to be 90! The scientists were letting me know it was time to start getting out of the tank. As I exited the tank I felt more relaxed than every before. My mind was clear. I was truly experiencing everything in the present. Life was simple. 

Cayucas

CARDINAL SESSIONS: CAYUCAS

Cayucas, previously Oregon Bike Trails, is an American indie pop band from Santa Monica, California. The group includes Zach Yudin and his twin brother Ben Yudin on bass. The band signed to Secretly Canadian in 2012.

Moon Hooch

CARDINAL SESSIONS: MOON HOOCH

Moon Hooch captured the imaginations of thousands with its infamous stints busking on subway platforms and elsewhere in New York City: two sax players and a drummer whipping up furious, impromptu raves. This happened with such regularity at the Bedford Ave station in Williamsburg, Brooklyn, that the band was banned from playing there by the NYPD. The trio’s subsequent tours with They Might Be Giants, Lotus, and Galactic as well as on their own have only broadened the band’s appeal. Wherever Moon Hooch plays, a dance party soon follows.